About
A search firm built the way our clients build their best sales teams — deliberately, and one hire at a time.
Origin
Niche was founded in 2017 by a small group of operators who had spent careers on both sides of the table — running global sales organisations inside financial services software vendors, and leading executive search practices for the world's most respected firms.
We started Niche because we wanted to bring the rigour of executive search to a function that had long been served by transactional, volume-driven recruiters: revenue leadership in financial services SaaS.
Today we partner with venture-backed challengers, scale-up category leaders, and the strategic divisions of global banks, exchanges and asset managers — placing the senior commercial talent who decide whether a great product becomes a great company.
Principles
Four commitments that shape every search.
Specialism over scale
We work only in financial services SaaS sales. The depth of our network is a direct result of the narrowness of our focus.
Judgement over volume
Tight shortlists. Real opinions. We will tell you when not to hire someone — including ourselves.
Confidentiality, always
Most of our work is unadvertised. Most of our placements were not actively looking.
Global, intentionally
Hubs in London, New York, Singapore and Dubai. One team, one bench, one quality bar.